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Improving Sales With Ecommerce Photography & Video

Ecommerce photography and Video play a crucial role in online sales, helping businesses attract customers and drive conversions. High-quality product images not only make products look appealing but also enhance trust and credibility. In the digital shopping world, customers rely heavily on visuals since they cannot physically touch or examine products. Investing in professional ecommerce photography can significantly impact a brand’s success.

Benefits of Photography and Video for Ecommerce

Capturing High Quality Content

Product photography for ecommerce involves capturing high-quality images of products specifically for online stores. Unlike traditional photography, ecommerce product photography focuses on presenting items clearly, highlighting details, and maintaining consistency across all listings. Professional ecommerce photographers use specialized equipment, lighting, and techniques to ensure that each product is showcased effectively.

Customer Interaction

Ecommerce product content serve as the primary way customers interact with products before making a purchase. High-quality images and video influence buying decisions, reduce return rates, and increase customer satisfaction. To ensure ecommerce product images are effective, businesses should follow best practices such as:

  • Clearly showing the product from every angle.
  • Demonstrating the product in use or in a complimentary environment.
  • Evoke any emotion to purchase or a reason to buy – do I need it or do I want it?
  • Ensure all images are of the highest quality and clearly show every detail.

Customer Expectations

Product photos and videos for ecommerce must align with brand identity and customer expectations. Well-crafted product photography and videography create an emotional connection with potential buyers and establish brand consistency.

Businesses should also consider A/B testing different product photos to determine which images perform best in terms of engagement and conversions.

Dare Ecommerce Photo Shoots Process

Ecommerce Photography Planning

Ecommerce photo shoots require planning and execution to achieve high-quality results. Whether done in-house or with professional photographers, ecommerce photo shoots should focus on lighting, angles, and consistency. Here’s how to optimize a successful ecommerce photo shoot:

Pre-Shoot Preparation

  • Gather Necessary Equipment: Cameras, tripods, lighting, and backgrounds are essential.
  • Plan Shot Lists: A clear shot list ensures all necessary angles and variations are captured.
  • Choose the Right Location: A studio setup with controlled lighting works best for product photography.
  • Prepare Products: Ensure products are clean, polished, and free from defects.

During the Shoot

  • Use Proper Lighting: Soft, diffused lighting prevents harsh shadows and enhances clarity.
  • Maintain Consistent Angles: Keeping a uniform shooting angle across all products ensures a cohesive look.
  • Capture Multiple Shots: Taking several shots provides flexibility in post-processing.
ecommerce photography of a gold chain with a green gem on it

Post-Shoot Editing

  • Retouching and Color Correction: Enhances the final look while maintaining product accuracy.
  • Image Optimization: Compressing images for faster load times without losing quality.

A well-executed ecommerce photo shoot helps your business create professional and visually appealing product listings that engage customers , evoke emotion and drive sales.

Photo Ecommerce

Ecommerce photography is a critical component of online selling, influencing customer trust, engagement, and conversion rates. High-quality product photography for ecommerce, optimized ecommerce product images, well-crafted product photos, and carefully planned ecommerce photo shoots contribute to a successful ecommerce strategy. Investing in professional photography and following best practices ensures that products are presented in the best possible way, leading to higher sales and customer satisfaction.

Ecommerce Video Delivery

Ecommerce video is a critical component of online selling, influencing customer trust, engagement, and conversion rates. High-quality video production and carefully planned ecommerce photo shoots contribute to a successful ecommerce strategy. Investing in professional image assets and following best practices ensures that products are presented in the best possible way, leading to higher sales and customer satisfaction.

“The quality of the photography and professionalism of the team at Dare has exceeded our expectations on numerous projects over the past few years. We would not hesitate in recommending them to anyone who is looking to up their game with their product photos.”

Dave – Managing Director

Online Furniture Retailer

“While evaluating photo studios we identified Dare as a perfect partner for our business. Chris and Simon are highly experienced in the world of photography with a focus of showcasing products that will inspire and convert sales. They took time to listen to our project briefs and the work was swiftly executed to a high standard. It is important for our business that the quality of our website photography is both inspirational to the customer but is also recognised by Search Engines to help optimise our positioning in search results.“

Daniel – Managing Director

High Volume Online Furnishings and Flooring Retailer

“We have worked with Dare on our photography for our last two brochure and digital campaigns. We have found them a great team to work with. Highly knowledgeable, and very flexible – they were able to accommodate last minute schedule changes without breaking a sweat. And the end result was excellent too – we’ve received multiple comments from customers on the improved quality of our marketing images, which is always great to hear. In short, Dare are a great company to work with – highly recommended”

Dan – Managing Director

Furniture Manufacturer

“Simon and the team give time, energy and experience to the task of fully understanding our needs for each shoot. Dare give us valuable contribution helping us to improve each time. Then they deliver excellent results, on time and on budget. I would highly recommend any company looking to continuously develop and improve their photography to seriously consider using Dare.”

Jon – Sales & Development Manager

Bathroom Wholesaler

"I'm so glad I have found Dare. They are a professional and friendly team who have done a fantastic job with my product images. They delivered to my expectations and beyond with stunning photos in style and didn't stop until I was 100% satisfied. Thank you, Chris, Simon and the whole team!"

Kris – Managing Director

Home Furnishings Internet Start-up Business

“Dare are excellent to work with. Chris and the team are very flexible in the run up to a photo shoot and always deliver engaging and beautiful furniture focused photography for us. They are always reliable, dependable and on time with our tight deadlines. Dare are a pleasure to work with, they offer knowledgeable additional creative input and deliver great images that are always a successful part of our campaigns which help to drive sales.

We would certainly recommend Chris and his team for anyone looking for a friendly, professional, and efficient service.”

Ian – Creative Marketing Executive

High Volume Importer

“Dare have allowed us to push the boundaries with our product photography. I know I can rely on them, and their huge array of props and sets, to suggest innovative solutions in which we can properly showcase our products that are in line with their brand guidelines.”

Ryan – Graphic Designer

Retail POS Design and Development Company

“We approached Dare with a problem and they pulled out all the stops to deliver. Our group needed support externally with our larger scale shoots and the assets we received back were right on concept and more! We received a very personal & tailored service to our needs and nothing was too much trouble for the whole team. Dare are now an extended part of the ‘Group Family’ and long may it continue!”

Ben – Studio Manager

Blue Chip Retail Group

“Dare's stunning room set product photography has helped us significantly grow our business by putting our products in the best light possible. Our sales revenue has increased 100% for products photographed by Dare. Strong eCommerce conversion rates depend on perfect product photography and Dare has consistently delivered beyond my high expectations. I look forward to continuing to work with them and I can't recommend them highly enough.”

Stephen – UK Sales Director

Global Online Retailer

DARE to be

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We understand what it takes to make your product shine. Stand out from the competition and be the best with Dare. Contact our team to find out how we can help you.

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