DAREstudios is thrilled to unveil the creative partnership behind the stunning new website for The Online Mirror Shop — a brand that’s quickly becoming the go-to destination for premium mirrors in the UK. From shimmering wall pieces to modern full-length designs, The Online Mirror Shop needed more than just a website. They needed a visual identity that would shine just as brightly as their product range.
That’s where DAREstudios came in.
Based in the heart of Leeds, DAREstudios delivered a complete creative solution for the project — covering product photography, cutouts, retouching, and video production — all under one roof. The result? A visually immersive, high-performance e-commerce experience that’s clean, confident, and built to convert.
When it comes to selling mirrors online, photography is everything. You’re not just capturing a product — you’re capturing how it transforms a space. The DAREstudios team worked closely with The Online Mirror Shop to develop a cohesive, premium photographic style that highlights the detail, craftsmanship, and quality of every mirror.
We used our 4000 sq ft Leeds-based studio to shoot the full product range, allowing us to control lighting conditions and angles with precision. The aim? Consistency, clarity, and an editorial finish that helps buyers visualise exactly what they’re getting.
Each mirror was styled and photographed in both lifestyle and clean e-commerce formats, ensuring the brand could speak to both emotion and practicality.
For an online store to feel trustworthy and polished, every image has to be pixel-perfect.
By using our in-house retouching pipeline, we ensured that each mirror was free from blemishes, reflections, background distractions, and lighting inconsistencies. The clean white background cutouts not only help speed up page load times but also make the products pop — essential for mobile users and high-converting online experiences.
In today’s digital marketplace, video does more than tell a story — it sells. For this project, DAREstudios also produced a sleek brand video that brings The Online Mirror Shop to life. Designed for homepage placement and social campaigns, the video showcases a wide range of mirror styles in motion, demonstrating their design appeal and scale in real-world settings.
This dynamic content adds credibility and brand warmth — key ingredients in building trust and nudging visitors closer to that “Add to Basket” click.
E-commerce is more competitive than ever, especially in the home interiors space. Brands like The Online Mirror Shop don’t just need great products — they need an online experience that mirrors the quality of what they sell. Fast-loading pages, elegant visuals, and compelling video content all contribute to reduced bounce rates and improved sales.
The new website is a masterclass in visual storytelling, conversion-focused imagery, and digital retail strategy — all made possible through DAREstudios’ end-to-end creative services.
This project perfectly demonstrates what DAREstudios does best: full-service creative production for ambitious brands. Whether it’s high-volume product photography, cinematic video production, or advanced post-processing — we have the team, the studio space, and the passion to bring your vision to life.
We're incredibly proud to have played a key role in elevating The Online Mirror Shop’s online presence and look forward to seeing the brand flourish with a digital experience as stunning as their products.
Looking to give your brand the same treatment? - DARE to create with us.